THE LONG PRINCIPLES
A book for leaders who are ready to stop managing the next quarter and start building what comes next.
Launching early 2027
Business has become obsessed with the immediate.
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The next target.
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The next problem.
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The next quarter.
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The next crisis.
But the businesses that last are rarely built by constantly reacting to what is directly in front of them.
They are built by leaders who know where they are going, understand what really matters, and make better decisions because they are prepared to take the long view.
The LONG Principles is a practical book about building stronger, more sustainable businesses by bringing strategy, leadership and culture into alignment.
Be there from the beginning.
Exclusive content
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Receive selected ideas, exercises, tools and extracts from the book as it develops.
Some may eventually make it into the finished book.
Some won't be published anywhere else.
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Read it first
Receive an exclusive preview chapter from The LONG Principles before publication.
A chance to experience the thinking, style and ideas behind the book well before launch.
First access to the hardback
LIMITED EDITION
Members of The First Edition List will be given the first opportunity to secure the special hardback edition of the book.
This edition will be produced in limited numbers and made available directly through The Long View before any release.
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Behind the book
I'll share some of the thinking, stories and lessons behind The LONG Principles, including how the ideas develop and occasionally the things I change my mind about along the way.
FIRST EDITION LIST